PODCAST: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceship
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This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City.
While at Big Spaceship, Victor was lead copywriter and strategist for Skittles during its first three years on Facebook & Twitter, growing its fanbase to over 25M with one of the highest engagement rates on the platform. His clients have since included Google, Crayola, Wrigley, Lucasfilm, Sonos and Chobani. Victor now leads the social practices at Big Spaceship.
Featured in this episode, Victor discussed:
- How an agency like Big Spaceship reacts to the negatives of social media
- How they think about culture and human behavior
- Social trends that marketers should be taking note of
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