PODCAST: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceship



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We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at the Broad stage this June (17-18).

This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City.

While at Big Spaceship, Victor was lead copywriter and strategist for Skittles during its first three years on Facebook & Twitter, growing its fanbase to over 25M with one of the highest engagement rates on the platform. His clients have since included Google, Crayola, Wrigley, Lucasfilm, Sonos and Chobani. Victor now leads the social practices at Big Spaceship.

Featured in this episode, Victor discussed:

  • How an agency like Big Spaceship reacts to the negatives of social media
  • How they think about culture and human behavior
  • Social trends that marketers should be taking note of

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at

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