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Social Media Week London Inside Track: Exploring AI vs. Humanity

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Check out the full agenda for SMWLDN here and register for your pass before tickets sell out.

The 9th Annual Social Media Week London will feature innovative content across 18 tracks of programming. Among these tracks are themes you might expect: B2B Marketing, Social Media and Society, and The Influencer Equation. But we’re highlighting an area that might be less intuitive: AI vs. Humanity.

The interplay between artificial intelligence and the humans guiding its development and use is a crucial topic given the event’s theme. “Closer” was selected as a theme to explore connections social media creates between humans—and between humans and AI—that could impact our work. The AI and Humanity track explores the practical application of this technology in a number of ways.

On Day 1, Poke London will focus on how AI can shape interactions marketers have across platforms in “Real Friends, Useful Bots, and Time Well Spent: Designing Social Media Interactions to Benefit Others.” Their presenters will explore topics like effecting political and cultural change with Twitter and using chatbots to diagnose and intervene for mental health support. As they put it, “these speakers believe that social media interactions can work for the higher good.”

Later, HeyHuman will dig into how neuroscience can impact our use of social. “Why You Need to Rewire Your Social Strategy: 6 New Learnings from Neuroscience” will prompt attendees to examine the space they take up on over-cluttered feeds, and how neuroscience research on social’s effectiveness can change your work. “By lifting the lid on how people cognitively and emotionally engage with social media,” they note, “we can create content that offers clarity amidst the clutter.”

Day 2 starts with “The Next Generation Game: Are You Smarter Than a Social Media Expert?” The session, focused on the use of Facebook Live, lets attendees test their knowledge and then pit it against other delegates in the room. Facebook Live has presented a wholly new way for humans and brands to demonstrate expertise, build trust, and connect with their target audience; by the close of this session, you’ll discover its power and use the knowledge to improve strategy on the platform.

Later, Amy Luca of theAmplify explores how AI affects influencers. In “Influencer Marketing in 2019: How to Overcome Bots, Fakes, and Declining Organic Reach,” Luca will explore the adversarial relationship influencer marketing often has with bots and algorithms, and how these tactics can survive and thrive amidst these challenges. Simply put, “it’s the essential guide for how to succeed in 2019 and beyond.”

Finally, those interested in this track should see the provocatively named “AI vs. Humanity: Who Will Win?Text100’s Tara O’Donnell seeks to encourage us to “welcome, not fear, AI.” She believes AI is a tool to help increase speed and efficiencies but is no substitute for the actions, conversations, and consumer relationships that marketers currently develop.

Those curious about how AI fits in the world of marketing, and how human power will fit into that new landscape, won’t want to miss these sessions. Passes to the event, as well as our full agenda and speaker slate, are available at socialmediaweek.org/london.

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