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Why You Shouldn’t Trust General Stereotypes About Your Audiences

Marketing

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Aaron Goldman (CMO, 4C) talks about how hyper-specific segments are key to figuring out the targeting needed for different parts of an audience.

At Social Media Week New York 2018, Aaron Goldman, Chief Marketing Officer at 4C, discussed how data can reveal surprising and counterintuitive insights, and how marketers can leverage these insights to better engage with their target audiences.

In this clip, Aaron talks about how hyper-specific segments are key to figuring out the targeting needed for different parts of an audience.

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