Why You Shouldn’t Trust General Stereotypes About Your Audiences
Aaron Goldman (CMO, 4C) talks about how hyper-specific segments are key to figuring out the targeting needed for different parts of an audience.
At Social Media Week New York 2018, Aaron Goldman, Chief Marketing Officer at 4C, discussed how data can reveal surprising and counterintuitive insights, and how marketers can leverage these insights to better engage with their target audiences.
In this clip, Aaron talks about how hyper-specific segments are key to figuring out the targeting needed for different parts of an audience.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Headline Speaker Announcement
Bestselling Author and Entrepreneur, Seth Godin to speak at Social Media Week New York on May 2
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.