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Learn How To Empower Your Brand With Data At SMWLDN

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Social media data can be massive and thus intimidating, but by using it smartly, you can gain true insights into your brand’s performance.

Likes, shares, mentions, retweets, comments… the ups and downs of these numbers are the metrics of a brand’s performance. But, why does it matter, anyway?

These numbers — all under the name of social media data — provide insights into your brand’s strategies and engagement with users, and that’s why social data is being constantly monitored, gathered and interpreted.

For brands aiming to gain a deeper insight into their platforms’ data, and be better informed about future social decision making, Social Media Week is here to help. At the 9th annual Social Media Week London this month, we’ve prepared for you an amazing lineup of social data expert who will be talking about decision making based on data.

Among them is Gareth Owens, UK Managing Director of Linkfluence, who wants to show you the real business impact of the new social analytic tools and methodologies, in session How Social Data Helps Brands to Create Business Opportunities. Ashleign Smith, Head of Social at PHD, will also tell you how to unlock social data’s potential of being a fundamental yet powerful tool in planning, in session Unlocking the Social Rhythm: Social Data and its Impact on Planning. We also have two panels hosted by NetBase and Wayin to discuss real-time and personalized data.

By attending these and many more insightful sessions, you will learn:

  • What are the demographic and behavioral insights we can get from audience’s social data
  • How to access audience insights and use them to fuel campaign activities
  • How to merge online and offline behaviors for brand tracking
  • How to build smarter strategy and channel planning with data
  • How social insight-driven planning can be brought to life across multiple channels

And of course, we have so many more for you to explore besides data at Social Media Week London, so don’t miss out on the chance to learn from the top of the industry! You still have time to secure your pass today at socialmediaweek.org/london.




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