Announcing Our Newest Additions to the SMWNYC Lineup
We’re pleased to present our next wave of speakers for Social Media Week New York, poised to bring our global theme of “STORIES” to life this April.
As we prepare to close the book on 2018, we can’t help but look ahead to 2019 and our global theme, “STORIES.” Stories help us understand one another, help us frame and contextualize our own experiences, and allow us to make meaning of our lives. Increasingly, social media serves as the venue where these crucial actions are taking place. And with a projected almost 5 billion social media users worldwide by 2020, it matters that the stories we tell as brands and marketers stand out in such a crowded landscape.
Social Media Week New York is our flagship event, and we continue to delight in seeing the global theme come to life through the thoughts and words of our speakers. Today, we’re pleased to share five more additions to the speaker lineup for SMWNYC, to be hosted at Sheraton New York Times Square Hotel from April 30 to May 2, 2019. In their stories, we hope you’ll find fodder for connection and inspiration to tell your own story in innovative and engaging ways.
Lola Banjo (Strategic Innovation Executive, Salesforce)
As a Strategic Innovative Executive at Salesforce, Lola is part of a small team of leaders, strategists, design thinkers and innovators who help unlock value by ideating creative solutions to business and everyday challenges through a blend of strategy, vision, engineering, storytelling and business case development.
Previously, as a Strategy Consulting Engagement Manager at Accenture and Deloitte, Lola combined her business partnering, quantitative aptitude and problem solving abilities to help executives of top organizations prioritize and achieve strategic goals. She led major engagements across industries, with a focus on Consumer Packaged Goods. Past clients include Estee Lauder, Kellogg’s, Coca-Cola, Bacardi, Hostess, CVS, Best Buy and Bank of America. Her diversified experience spans strategic, operational and tactical enterprise concerns. She welcomes each day as a new chance to make an impact and an opportunity to continuously grow as a global business leader.
Grad Conn (Chief Experience and Marketing Officer, Sprinklr)
As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.
Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.
Eric Edge (Head of Marketing, Postmates)
Eric is the SVP of Brand and Communications at Postmates — the on-demand “anything” network that helps people unlock the best of their cities and lives. Before Postmates, Eric helped drive growth at Pinterest as the head of global marketing communications. No stranger to tech, he was an early member of the Instagram business team and was the first head of marketing for Facebook in Europe, the Middle East and Africa. He got his start with creative agencies, serving as global chief communications officer of Havas Worldwide and VP of global communications at FCB.
David Schneider and David Levin (ECDs and Founders, That Lot)
Schneider is an actor/writer/director, best known for TV work such as “I’m Alan Partridge” and “The Day Today”, and, recently, for co-writing The Death Of Stalin. Having spent far too much time on Twitter (310K followers and counting – not that he’s counting), he is one of the founders of That Lot, who have quickly become a major player in social media content and strategy for brands and businesses. This means that when he’s tweeting about the X-Factor I can now genuinely say it’s for work.
Alongside Schneider, Levin runs the creative team at That Lot – a social agency, now part of Weber Shandwick. “The agency that won Agency of The Year and lots of other awards?”. Yes that one.
That Lot provides thumb-stopping content (yes, they’ve used the word “thumb-stopping”) for brands, businesses and broadcasters such as Channel4, B&Q, Jamie Oliver, Big Bus Tours etc: tone of voice, strategy, paid social, video, design, live, branded content, workshops and talks, they do it all. They give workshops and consult for advertising agencies, brands, and media outlets as well as to individuals like Schneider’s plumber.
As you eagerly await next April’s event, you can follow #SMWNYC for our latest updates, and secure your pass today before prices increase on Friday, December 21st.
We’re looking very forward to seeing you in New York next April!
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