Register

How to Make Videos Young Audience Want to Watch

Marketing

photo

VidMob’s Joline McGoldrick revealed insights for how to get their eyes on your video content.

Of an hour spent on social apps, millennials will spend 20 minutes of it looking at video content; Gen Z will spend 25 minutes doing the same. Can your brand match that sort of demand for video? At Social Media Week London 2018, VidMob’s Joline McGoldrick wants you to think about that question—not just in terms of quantity, but also in quality.

In this clip, Joline talks about how why brands need to re-think personalisation.

Read the full recap and watch their session on SMW Insider.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.




Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.


Watch SMW Live

SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here