How to Make Videos Young Audience Want to Watch



VidMob’s Joline McGoldrick revealed insights for how to get their eyes on your video content.

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Of an hour spent on social apps, millennials will spend 20 minutes of it looking at video content; Gen Z will spend 25 minutes doing the same. Can your brand match that sort of demand for video? At Social Media Week London 2018, VidMob’s Joline McGoldrick wants you to think about that question—not just in terms of quantity, but also in quality.

In this clip, Joline talks about how why brands need to re-think personalisation.

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