PODCAST: Deep Social Listening w/ Michael (MJ) Paradiso, VP, EMEA, at NetBase
NetBase’s Michael Paradiso talks about real-time data and social analytics tools that can benefit all branches of a brand.
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This week’s episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase.
Michael joined NetBase a year ago, and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for Meltwater, P&G, as well as General Electric.
Featured in this episode, they discussed:
- What does “deep social listening” mean and how that has helped their clients
- How NetBase utilizes all sorts of data to drive social media strategies
- How the company relies on innovation to brace for future challenges in social
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