PODCAST: Deep Social Listening w/ Michael (MJ) Paradiso, VP, EMEA, at NetBase



NetBase’s Michael Paradiso talks about real-time data and social analytics tools that can benefit all branches of a brand.

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This week’s episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase.

Michael joined NetBase a year ago, and has more than eight years of experience in B2B sales, team management, and sales leadership. Previously, he has worked for Meltwater, P&G, as well as General Electric.

Featured in this episode, they discussed:

  • What does “deep social listening” mean and how that has helped their clients
  • How NetBase utilizes all sorts of data to drive social media strategies
  • How the company relies on innovation to brace for future challenges in social

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at

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