PODCAST: The Rise of Messaging Bots
GroupM’s Kieley Taylor and Social Chain’s Mike Blake-Crawford talk about how messaging bots can help brands increase the quality of customer care.
This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain.
GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots.
Featured in this episode, they discussed:
- The potential in messaging bots to reduce the cost of customer care
- How messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers
If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at firstname.lastname@example.org.
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