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SMWNYC Adds The New York Times, 360i, and Code and Theory to Lineup

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Our latest additions to the lineup include marketing pros from the New York Times, Code and Theory, and 360i.

We’re excited to share that we’ve received a record number of session and event submissions from Social Media Week devotees for next April’s event! Thank you to everyone who took the time to share their expertise with us.

As we continue to develop the final schedule, we’re pleased to reveal a trio of new additions to our lineup. These capable and innovative speakers join already announced leaders from Refinery29, Doner, and Salesforce. Your last chance to join us at 25% off the walkup price expires this Friday, December 21st.

Abbey Klaassen plays a critical role on 360i’s executive steering committee guiding direction and strategic decisions for the company. Abbey leads national practices including Marketing, New Business, and Amazon Marketing (a capability she developed for the agency), and acts as executive sponsor for key client accounts. During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, transforming the outlet into a digitally led news source for advertisers and marketers.

Dan Gardner is the Co-Founder of Code and Theory, a creative agency that designs products and brand experiences across platforms. Founded in 2001 with Brandon Ralph, it’s currently one of the largest remaining independent digital creative agencies in the U.S. Gardner has created multi-platform design systems for clients like Comcast, MobiTV, and NBC, and has helped launch and redesign some of the biggest media properties in the world, including Vogue, Mashable and The Verge.

Sebastian Tomich was named global head of Advertising and Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio (the Times’s commercial content studio which he launched and developed), ad innovation, marketing solutions and sales. In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”

Dan, Abby, and Sebastian are only the latest additions to a slate that will continue to grow into the New Year. You’re not going to want to miss the talks, roundtables, and networking taking place at our flagship event. Rates go up after Friday, December 21st, to join us in New York- so don’t wait, register to attend today!

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