Why Brands Need to Challenge the Conventional Wisdom of Social
4C’s CMO, Aaron Goldman, explained at SMW London why brands should replace traditional data insights with unconventional connections.
Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!
At Social Media Week London 2018, Aaron Goldman, Chief Marketing Officer at 4C, presented a live quiz in which he challenged the audience to think twice about social data. In his session, “You Think You Know, But Are You Sure?” Aaron focused on the assumptions and brand associations and how they directed people away from the truth.
In this clip, Aaron talks about why social behaviors can be deceptive.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.