Why Brands Need to Challenge the Conventional Wisdom of Social



4C’s CMO, Aaron Goldman, explained at SMW London why brands should replace traditional data insights with unconventional connections.

At Social Media Week London 2018, Aaron Goldman, Chief Marketing Officer at 4C, presented a live quiz in which he challenged the audience to think twice about social data. In his session, “You Think You Know, But Are You Sure?” Aaron focused on the assumptions and brand associations and how they directed people away from the truth.

In this clip, Aaron talks about why social behaviors can be deceptive.

Read the full recap and watch his session on SMW Insider.

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