5 Best Marketing Experts to Follow on YouTube in 2019



New marketers should get started by following these experts.


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Digital marketing is a constantly evolving field with a steep learning curve. The rewards of mastering it are well worth the initial investment, but it can seem unbearably difficult for people that are new to the profession. The good news is that there are a lot of YouTube channels that will help you learn to be a marketing expert much more quickly.

Unfortunately, there are also a lot of hacks out there that try to pass themselves off as “gurus.” You need to learn to separate the actual experts from the posers. New marketers should get started by following the experts listed below. They share a ton of great information on their YouTube channels.

Derek Halpern

Derek Halpern runs a marketing YouTube channel called Social Triggers TV – How to Get Ahead in Life and Business. He has over 82,000 subscribers and has published 180 videos on various marketing topics over the past six years. This makes Derek one of the most prolific producers of marketing videos on YouTube.

Some of Derek’s videos focus on specific elements of marketing, such as the types of colors that have the best conversions and the benefits of email marketing. However, the majority of his videos cover much broader topics. He has a number of videos on making convincing arguments and knowing how to tweak your sales pitches to your audience. These general topics surprisingly haven’t been covered as much by other marketing influencers as they should be, because lots of marketers try to develop fancy campaigns without a strong foundation with the basics. You should follow this channel to help you get off on the right foot.

Russ Ruffino

Russ Ruffino is the founder of Clients on Demand. He is without a doubt one of the most knowledgeable sales experts in the marketing profession. Russ has been featured in a number of esteemed marketing and business publications and has helped clients go from running a business without any revenue to generating seven figures in just 12 months.

Russ has published a lot of great videos on sales strategies over the past two years. These include advice on overcoming your own inner critic, excelling in sales as an introvert and creating a stable cash flow.

Most marketing videos on other channels focus on newer approaches, such as Facebook and SEO. It is refreshing to see a YouTube channel that shares so many new insights on sales.

Jesse Hanley

Jesse Hanley is a newer marketing influencer on YouTube, but he is already gaining a strong following. Although he has only created four videos over the past year, his videos are very detailed and cover topics that have been overlooked by other marketing experts with YouTube channels. He has proven to be an expert on SEO, so you can find videos on the benefits of using subdirectories versus subdomains or deciding whether to use the WWW prefix for your domain.

Jesse may not have created a lot of videos yet, but he is a promising YouTube contributor for the marketing community. He is another guy that you may want to follow.

Brian Dean

Brian Dean is the founder of Backlinko. His blog is ranking for some of the most competitive keywords on the Internet, such as “Google search console,” “keyword planner,” “YouTube subscribers,” “Google keyword planner” and “search console.” He is ranking on the front page of Google for all of those terms, except keyword planner, where he is still impressively is at the top of the second page. Brian’s success at getting his site ranked on Google for such incredibly competitive keywords demonstrates his unparalleled expertise as an SEO marketer.

He has a YouTube channel where he shares lots of great videos. Over 175,000 people have subscribed to his YouTube channel since its inception. With 36 videos on SEO and YouTube Marketing, he hasn’t produced as much video content as some of his peers. However, he has unquestionably created some of the best videos in his area of expertise. If you are looking to learn about SEO, then you should absolutely follow his YouTube channel.

Jay Baer

Jay Baer is another marketing expert that has been around for quite some time. Jay started his YouTube channel 10 years ago, so he might have one of the oldest YouTube channels that focuses on covering marketing tips. Some of his first videos were about general topics, such as marketing during a recession. He had a couple of unrelated videos when he first started, such as one of his son playing with a mock lightsaber and a video talking about his engagement. However, the vast majority of his videos of the past 10 years have provided excellent feedback on social media marketing.

Some of the videos he has published include:

  • Interviews with celebrities sharing lessons on social media marketing
  • Tips on using location-based services to generate great content
  • Helping his audience figure out how to market the people that are not like you

You will find a ton of great videos on his channel. He has been sharing a lot more over the past year, so you should subscribe to get the most recent content.

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