Learn The Keys to Social Conversation with T-Mobile VP Michael Miller at SMWNYC
T-Mobile’s creative social transformation will be taking center stage at Social Media Week New York City, as we add their VP for Digital Creative to the lineup.
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As the countdown to Social Media Week New York continues, we’re pleased to introduce our latest addition to the lineup: Michael Miller, T-Mobile’s Vice President of Digital Creative, Experience and Social. Miller directs all of T-Mobile’s digital and social marketing work from conception to execution utilizing T-Mobile’s growing internal creative/content team, and a variety of partners, agencies and production studios.
With more than 20 years in the digital space, Miller has led creative strategies for some of the world’s top brands, including Delta Airlines, Citi, Etihad Airlines, Jeep, Target, Patrón Spirits, AT&T, Dodge/Chrysler, and Southwest Airlines.
Since joining T-Mobile at the start of 2016, he has led the brand through a complete overhaul of their digital experiences. Prior to joining the Un-carrier, Miller was the SVP Executive Creative Director for Razorfish where he oversaw the Creative/Experience Group and strategic business transformation initiatives for Razorfish’s largest accounts.
Miller has made conversation a hallmark of his current company’s social strategy. “Everyone wants honesty, transparency, and a two-way conversation,” he told the Association of National Advertisers last year. By concentrating on connecting with customers, listening to what they share on social and enacting change accordingly, the “uncarrier” has garnered brand loyalty in a unique and notable way.
To wit, their “uncarrier” image was born from their elimination of streaming limits and overage charges, two of the most commonly complained about carrier challenges. They simplified even further by collapsing their options into a single, unlimited plan. By positioning these frequent grievances as points of improvement, T-Mobile has cultivated an image of being the brand to “glean insights so we can re-invigorate […] social media strategy and creative.” And customers are taking notice; J.D. Power rewarded the company for exceptional customer satisfaction among wireless carriers.
Miller’s overhaul of T-Mobile’s creative arm, and resulting image makeover is an exciting story—one we can’t wait to share in the context of our global theme, “STORIES: With Great Influence Comes Great Responsibility.” There’s still time to join us in New York to learn from Miller and the rest of our slate of influential speakers for 15% off the walkup price. So mark your calendar for April 30-May 2, and register to join us at the Sheraton New York Times Square for this year’s event!
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