What We Learned from Mark Zuckerberg’s End-of-Year Note
Facebook’s Mark Zuckerberg hints in his end-of-year blog post that Stories will become more important in 2019.
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2018 has been a year of change for Facebook. In the last days of 2018, Mark Zuckerberg wrote up in a Facebook blog post the four major areas of change that the social network has achieved in the past year — some of them shedding light on what we, as marketers, can learn from and put into action in the new year.
Mark Zuckerberg’s post looks at four issues that the network has been tackling, and that caught most of its users concern: preventing election interference, stopping the spread of hate speech and misinformation, making sure people have control of their information, and ensuring their services improve people’s well-being.
As we venture into the new year and get closer to our first flagship conference of the year — Social Media Week New York — some of these improvements tie directly to our 2019 global theme, “STORIES” — with great influence comes great responsibilities.
In his blog post, Mark emphasized that to make sure people have control of their information, Facebook has reduced the amount of information that third-party apps can access, rolled out new information controls, started building a “Clear History Tool,” and continued development of encrypted and ephemeral messaging and sharing services.
According to Joe Teo, Chief Executive Orca of HeyOrca!, this means that the “messaging and Stories formats are the modes of communication that will get further traction and where marketers should be investing in.”
Stories, be it on Instagram, Facebook, or Snapchat, bear the feature of being ephemeral, living only on a 24-hour basis. Recently, with the announcement from Instagram that Stories can be shared with a selected group of followers only, it has become an even more private and encrypted way of communication. That’s why it’s become vital that marketers note that the trend of private sharing will only become more dominating in 2019, and that, like Mark said, “we believe (encrypted and ephemeral messaging) will be the foundation for how people communicate going forward.”
Facebook is just one of the many platforms that have realized the importance of Stories. At Social Media Week New York, which is taking place in April, you will be hearing from more social media professionals on why and how they value “STORIES.”
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