Why Brands Should Experiment with Partners in Influencer Marketing



Amy Luca, CEO of theAmplify, discusses the issues facing marketers, the platforms, and influencers.


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Influencer marketing isn’t dead. But it has lost its way. And theAmplify’s Amy Luca thinks she knows where the sharp turn might have happened. At Social Media Week London 2018, theAmplify’s CEO Amy Luca shared her way to “mature” your influencer marketing in session “Influencer Marketing in 2019: How to Overcome Bots, Fakes, and Declining Organic Reach.”

In this clip, Amy talks about why brands should experiment with partners in influencer marketing.

Read the full recap and watch their session on SMW Insider.

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