PODCAST: Bestselling Author Seth Godin on “This is Marketing” and Causing a Ruckus
The best selling author and entrepreneur discusses his latest book, This is Marketing: You Can’t Be Seen Until You Learn to See.
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This week’s episode of Social Media Week’s Leads2Scale podcast features best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin.
Photo: ©2015 Polo Jimenez
During the conversation, Seth talked about his latest book, This is Marketing: You Can’t Be Seen Until You Learn to See and also covered:
- Why he believes tension is so important in marketing
- Why empathy is overlooked as a core strength of any great marketer
- Why he is encouraging marketers to shift their focus to the smallest viable audience
- What he thinks is at the heart of great storytelling
- And how we can rise up against the evils of marketing
Seth will also be speaking at Social Media Week New York on May 2 and you can learn more his session by visiting socialmediaweek.org/newyork. Stay tuned for later in the episode for a special offer to attend the event which is only available for Leads2Scale listeners.
Listen to the full episode below:
If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at email@example.com.
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