PODCAST: Bestselling Author Seth Godin on “This is Marketing” and Causing a Ruckus
The best selling author and entrepreneur discusses his latest book, This is Marketing: You Can’t Be Seen Until You Learn to See.
This week’s episode of Social Media Week’s Leads2Scale podcast features best selling author, entrepreneur, and Marketing Hall of Fame member Seth Godin.
Photo: ©2015 Polo Jimenez
During the conversation, Seth talked about his latest book, This is Marketing: You Can’t Be Seen Until You Learn to See and also covered:
- Why he believes tension is so important in marketing
- Why empathy is overlooked as a core strength of any great marketer
- Why he is encouraging marketers to shift their focus to the smallest viable audience
- What he thinks is at the heart of great storytelling
- And how we can rise up against the evils of marketing
Seth will also be speaking at Social Media Week New York on May 2 and you can learn more his session by visiting socialmediaweek.org/newyork. Stay tuned for later in the episode for a special offer to attend the event which is only available for Leads2Scale listeners.
Listen to the full episode below:
If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at firstname.lastname@example.org.
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