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PODCAST: Nike, Instagram Stories and Keeping it Real with Bryant Kohler, Head of Brand at Conscious Minds

Culture

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Learn how brands like Nike are adjusting to the evolution of platform storytelling.

This week’s bonus episode of Social Media Week’s Leads2Scale podcast features Bryant Kohler, Head of Brand at Conscious Minds, a content agency that believes “storytelling is the currency of human connection.”

During the conversation, Bryant discussed:

  • His past and current work with adidas and Nike
  • How he is adjusting to the evolution of platform storytelling
  • What he sees are the near-term things that need to be addressed in Influencer Marketing
  • and much more!

Bryant also spoke about a documentary that their sister company, Conscious Productions, produced called Social Animals that premiered at the 2018 SXSW Film Festival, which peeks into the digital and real worlds of today’s image-focused teenager, where followers, likes and comments mark success and self-worth.

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

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