Reddit’s Head of Brand Strategy to Speak at Social Media Week in Los Angeles



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Today, we’re delighted to announce that Will Cady, Reddit’s Head of Brand Strategy will speak at Social Media Week in Los Angeles in June (#SMWLA).

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As the sixth-most trafficked website in the U.S, and the only major social site that’s privately held, Reddit has gone through a massive transformation during the past couple of years. In 2017 it completed a $200M Series C funding round and this past week they announced an additional $300M led by Chinese tech giant Tencent Holdings (which contributed $150 million).

As a musician, Cady saw the potential of Reddit when he discovered a dedicated community of fans on the platform that not only listened to his music but would go as far as helping him book a last-minute venue for a gig that fell through. Since joining the Reddit team, Cady has used his personal experience on the platform to inform the brand’s advertising and strategy, helping foster more meaningful connections between users and their communities.

Reddit has undergone a major image makeover, one that the brand strategist learned in many ways from transformative and vulnerable forums on the site like r/ChangeMyView and r/IAmTheAsshole. At #SMWLA, Cady will be sharing the details of how these positive spaces inspired change sitewide.

We’re eagerly anticipating the engaging and entertaining conversations like this one that we’ll have in Los Angeles this June, so stay tuned for upcoming lineup announcements and don’t forget that tomorrow is your last chance to take advantage of our early bird pricing, which is 35% off of the walk-up price.

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About #SMWLA

In its 9th year, Social Media Week Los Angeles (#SMWLA) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Stories, which will explore how the stories we tell, consume and share have the potential to shape who we are and what we become.


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