Bumble’s “Women in Bizz” Feature Aims to Bust Up Boys’ Clubs
After placing women first with its dating and friendship features, Bumble is extending the “women-forward” mentality to its professional networking tool.
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Bumble’s women-first approach has revolutionized women make romantic matches online, and that influence has expanded to create new friendships and new professional connections. Their latest feature, Women in Bizz, aims to further professional mentorship between women—and hopefully busting up exclusionary boys’ clubs in the process.
Available in the Bumble Bizz portion of the app, the feature can be activated in the apps setting by toggling the “I want to connect with…” option to “Women Only.” On their community blog The Beehive, their rationale was explained through the lens of a recent McKinsey report:
A recent study shows that one in five women says they’re often the lone woman present in any given work situation. The same report shows that while women are underrepresented at every level, women of color are the least likely to find their counterparts in boardrooms or c-suites.
“Representation is critically important for women, especially in traditionally male-dominated industries,” Bumble founder and CEO Whitney Wolfe Herd shared with CNBC. In their statement, the company identifies fields like finance, automotive, and energy as a few of these largely male spaces. They go on to encourage women on the site to accept these requests and help others ascend to new heights in their organizations: “we hope women embrace the opportunity to help foster each others’ development and ask for the time they may not be getting in the workplace.”
Bumble Bizz launched in 2017 as a way for the platform to extend the female-forward mentality of outreach to professional situations. The additional mention of women of color largely mirrors the overall experience of women of color on dating sites; Bumble has shown its support for these women through its hiring of advisors like Priyanka Chopra and Serena Williams.
Now, by citing their specific experiences as justification for this new feature, it is hoped that the platform’s users will take care of one another- resulting in more female prosperity across its users. “If you opt into Women in Bizz, be sure to pull up a seat for the next woman who walks through your office’s doors and pass along what you’ve learned. Success is sweeter when shared, isn’t it?”
“We’re helping women connect with other women to show them what’s possible and give them resources as they build their careers,” Wolfe shared. And if Bumble’s considerable success in changing the dating game is any indication, this feature has the potential to bring more women into impactful roles in organizations across the country.
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