How To Activate Influencers For Effective Storytelling

According to recent research by Linqia titled, The State of Influencer Marketing 2018, 92 percent of marketers who used influencer marketing in 2017 found it to be effective. The same survey found that 39 percent of marketers planned to increase their budgets in 2018.

The market—estimated to be worth $2 billion in 2017 and set to reach $10 billion by 2020—will continue to see growth as the channel becomes more ingrained into the marketing mix and less of a ‘nice-to-have” tactic in our toolkits.

As the influencer space matures, it becomes more complex and powerful with the addition of new players and strategies encompassing multiple types of influencers and cross-platform storytelling.

What are the best practices to pocket as we build our programs? How can we structure our programs to maximize business impact? How can we simplify our approaches to identifying influencers and activating them in creative ways that cut through the noise?

At #SMWNYC, we have an exciting lineup of leading brands and storytellers who will share actionable insights into the evolution of influencer marketing and what it means for our storytelling efforts as part of our 2019 global theme. A few names to look out for include BuzzFeed, Linqia, Julius, Takumi, The Outloud Group, Inmar Collective Bias, and Adobe.

There’s still time to join these speakers and many more at Social Media Week New York this spring (April 30-May 2, at the Sheraton New York Times Square) – so act fast, and look toward a future of influencer storytelling with us! Stay tuned for our full agenda going live next Tuesday, March 26th.

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