Mobile Has Collapsed the Marketing Funnel: Here’s How To Capitalize On This Trend



At #SMWNYC, MikMak’s CEO will teach you how to produce creative for the mobile feed that drives conversion.

For decades (or centuries, depending on who you ask) marketers have relied upon “the funnel” as a mechanism to gauge interest, direct content, and ultimately achieve the goals of our organizations. But mobile, together with social media, has subverted the expectations set by this methodology. And with it, our understanding of the buyer’s journey – maybe the story we should be most interested in – has shifted.

During #SMWNYC this April, former head of social at GAP and now founder and CEO of MikMak, Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey…and how we can come to better comprehend our uses in the process.

Rachel is one of the most dynamic professionals in her field and has been recognized as a leading innovator across the globe, including Forbes’ “30 under 30 Who Are Changing The World”, Marie Claire’s “50 Most Influential Women in America,” and Fast Company’s “Most Creative People in Business.” Her creativity is changing the way we think about the convergence of mobile and e-commerce…and it’ll change the way you think about it for your brand as well.

Rachel’s talk is part of our Future of Brands track, dedicated to highlighting where social strategy is going—and what can be done now to prepare accordingly. Being competent is no longer sufficient; marketers and social strategists must also strive to be cutting-edge in their approach…and the sessions on this track will help.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future beyond the funnel with us!

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