PODCAST: How Video Can Drive eCommerce Conversions with Rachel Tipograph, Founder & CEO of MikMak
Learn how brands are leveraging the MikMak platform.
Before founding MikMak, Rachel was the global director of social media at The Gap overseeing strategy, implementation and measurement.
During her career she has received a number of accolades including being named one of Forbes’ “30 under 30 Who Are Changing The World” and was one of AdAge’s “Most Creative People of The Year.”
During the conversation, Rachel discussed:
- Her time at GAP and some of the strategic initiatives she led during her time
- The journey between leaving GAP and starting MikMak
- How brands are leveraging the MikMak platform
- Her thoughts on Facebook’s recent announcements and what Instagram’s new checkout feature means for eCommerce companies
Listen to the full episode below:
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