PODCAST: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman



Learn how Fatherly is evolving their business into IRL activations and ecommerce.

This week’s episode of Social Media Week’s Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.

During the conversation, Mike discussed:

  • The beginning of his professional journey and experience as one of the founding employees of Thrillist.
  • How his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly.
  • We also talked about the state of Digital media, business models and how they are evolving their business into IRL activations and ecommerce.

Listen to the full episode below:

Subscribe to Leads2Scale on Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, or Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Watch keynote speaker Seth Godin

Bestselling Author and Entrepreneur, Seth Godin spoke at #SMWNYC. Watch his talk + hundreds of others on SMW Insider.

View Talk

Watch SMW Live

SMW Insider is a premium video platform that streams more than 300+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here