PODCAST: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman
Learn how Fatherly is evolving their business into IRL activations and ecommerce.
This week’s episode of Social Media Week’s Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.
During the conversation, Mike discussed:
- The beginning of his professional journey and experience as one of the founding employees of Thrillist.
- How his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly.
- We also talked about the state of Digital media, business models and how they are evolving their business into IRL activations and ecommerce.
Listen to the full episode below:
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