Storytelling & Commerce: How Digital Platforms Are Closing the Loop



At #SMWNYC these brands will discuss how they’re driving the link between storytelling and sales.


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With news of Instagram’s in-app check-out feature—which officially makes content within the platform seamlessly shoppable—the mall of the future just might be in the palm of your hand.

‘Grammable brands like Outdoor Voices, H&M, and Kylie Cosmetics have signed on at the jump in a move that looks to formally close the loop between storytelling and sales.


While e-commerce represented less than 15 percent of total US retail sales in 2018, it is steadily growing. Translated into dollars, e-commerce sales totaled $517.36 billion last year, a 15 percent increase year-over-year.

Perhaps more significant is that e-commerce represents a rare bright spot in the otherwise struggling retail sector. Research shows that e-commerce sales represented more than half (51.9%) of all retail sales growth in 2018.

In the coming years, this explosive market will show no signs of slowing. Globally, Statista projects retail e-commerce revenue will hit $4.88 trillion and the number of buyers to reach 2.14 billion by 2021. By 2022, Forrester estimates that smartphones will account for $175.4 billion in retail sales.

During #SMWNYC, we’ll explore the power of storytelling and how brands are leveraging digital platforms like Instagram to turn engagement into business impact.

Sessions led by names including MikMak, Entrepreneur, and Linqia will discuss how to identify a systematic approach to understanding why people buy your products or services, methods for growing your social audience and working with influencers, how to optimize your media for e-comm conversion, and much more.

There’s still time to join these speakers and many more at Social Media Week New York this spring (April 30-May 2, at the Sheraton New York Times Square) – so act fast, and look toward a future of conversion-driving stories with us!

Stay tuned for our full agenda going live tomorrow Tuesday, March 26th.

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