Storytelling in a Social-First World: How to Rise Above the Noise



Here from these brands and leading storytellers at #SMWNYC as they offer their best practices for crafting stories that rise above the crowded social landscape.


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In today’s marketing landscape, brands must navigate AR, video, and social channels as well as IRL ecosystems. The nuances of balancing these diverse types of platforms continue to grow in number and complexity, yet remain critical for achieving authenticity in our content.

Phrases including “empathy,” and “transparency,” are frequently tossed around, but as technology becomes further ingrained into our marketing tactics, how can we evolve these terms into a sustainable business model that fuels better storytelling rooted in purposeful experiences?

During Social Media Week New York (#SMWNYC), we’ll discuss this theme across a number of insightful panels led by the world’s leading brands and creative communicators who’ll share their successes for crafting consumer-driven stories that rise above the noise. Specifically, sessions will explore the evolution of social content, ways to find your authentic voice in a cluttered social climate, how to use multi-channels to create maximum impact, how to service-not-sell to your audience, how to identify the role culture plays in brand storytelling, and much more.


Brands to bookmark include American Express, Doner, Salesforce, IBM, BuzzFeed, and Postmates whose panels will encompass a variety of tracks such as The Evolution of Storytelling, Social Media and Society, and The Influencer Equation.

There’s still time to join these speakers and many more at SMWNYC this spring (April 30-May 2, at the Sheraton New York Times Square) – so act fast, and look toward a future of stories that stand out above the crowd with us!

Check back next week for our full agenda going live March 26th.

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