The Evolution of Creativity: A Conversation With Casey Neistat



Neistat joins us on the opening day of #SMWNYC to explore the role of storytelling and creativity.

Since its inception, social media has cemented its influence in the marketing world as a disruptor, drastically reshaping the relationship between creators and their audiences.

As the digital intersection between art and expression, its presence has provided new ways to create and share photography, writing, video, and music through a multitude of tools and techniques that continue to evolve today.


While creativity has traditionally been the cornerstone of successful stories — including ideas for products, content, and channels, and distribution — recently we have seen a shift in which reach and metrics started to dominate the equation.

During Social Media Week New York (#SMWNYC), Casey Neistat, Founder, 368 will join Dan Bennett, Worldwide Chief Innovation Officer, Grey, for an important conversation exploring the role of storytelling and creativity. With over 3.2 million followers on Instagram and 11 million subscribers on YouTube, Neistat is a true social pioneer and one of the most prolific content creators in the world.

Leveraging his experience and storytelling leadership, Neistat will address key questions including how does creativity within social media evolve — and how can the social media community make sure that evolution remains a priority as society and the social landscape continue to change?

In tackling these questions, Neistat and Bennett will also explore actionable tips and strategies for balancing reach and short-term wins with adapting our creative strategies for long-term, sustainable business growth. Ultimately, they’ll describe how this balance can inspire a new generation of creator communities in years to come.

There’s still time to join these speakers and many more at Social Media Week New York this spring (April 30-May 2, at the Sheraton New York Times Square) – so act fast, and look toward a future of creative storytelling with us!

View the final agenda and lock in your pass for our 11th annual event to guarantee your place before we sell out.

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