Why We Need to Dance With Robots



The robots are coming, but one session at SMWNYC insists we don’t have to fear their arrival.

Global agency Huge and their Chief Creative Officer, Jason Musante is making a case for future tech, data, and AI as assets to our work in “Dancing with Robots: Why the Next 20 Years of Marketing Will Be The Most Impactful.” Musante’s company has played a major role in the evolution of a number of different companies’ strategy, and he’ll be revealing how agencies and brands can “future-proof” their work by learning to lean toward, and not away from, these advances that ultimately will make the work easier, stronger, and more effective.

Jason’s ability to tell impactful stories rooted in technology, data, and organizational strategy comes from his time at Havas New York where, as Managing Director/Group ECD, he led the agency to their best year at Cannes and the Clios in 2016. There, he also partnered with The United States Digital Service – President Obama’s digital startup dedicated to helping the government work more efficiently.

A future-proof work strategy is imperative for any organization that wants to ensure its relevance. After all, as marketers, we’re custodians of the story of our brands. By looking ahead to the next twenty years of the field – and the forces that will surely impact it – you’ll guarantee your ability to meaningfully continue that story for decades to come.

Jason’s talk is part of our Future of Brands track, dedicated to highlighting where social strategy is going—and what can be done now to prepare accordingly. Being competent is no longer sufficient; marketers and social strategists must also strive to be cutting-edge in their approach…and the sessions on this track will help.

There’s still time to join these speakers and many more in New York this spring (April 30-May 2, at the Sheraton New York Times Square) at 10% off the walkup price– so act fast, and look toward a future that continues to honor and harness the power of stories with us!

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