Advance Your Career with SMWNYC Academy Sessions



Enhance your marketing skillsets and advance your career with one of our Academy sessions at #SMWNYC!

We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at the Broad stage this June (17-18).

Two weeks ago we published our final SMW New York agenda, which will bring together more than 150 speakers across 100+ sessions.

As part of this lineup, we’re offering several Academy classes designed to enhance your marketing skillsets and advance your career. Here are some highlights of topics you can expect led by brands including Vox Media, SKYLABS, TBWA/Chiat/Day, and more:


Short Form Video 101

When used on social, video generates 1200 percent more likes and shares compared to text alone and 80 percent higher conversion rates when incorporated into a homepage experience.

In this session, learn the key ingredients for capitalizing on video such as when to outsource versus DIY and what differentiates a good brand video from a bad one.

Navigating Your Social Channel Mix

With so many digital channels in existence today, identifying which ones are best suited for your brand is no easy feat. To start, it begins with developing a solid strategy for assessing whether that shiny object is a ‘need to have’ or ‘nice to have.’

In this enriching discussion, learn how to tap into data to find gaps in your communication efforts and utilize tools to assess what channels are worth your investment.

Growing Your B2B Brand with Instagram

Instagram is notorious for its number of features. We’ve all witnessed the trajectory from simple feed post to the slightly more elaborate IG Stories, to Lives, and today, IG TV.

In the chaos of these updates, the connection the platform presents between your brand and your audience can easily become convoluted. In this session, learn how you can refine your Instagram approach as a B2B brand to drive better engagement and amplify your brand’s voice.

The Basics of A/B Testing in Paid Social

You may think you know your audience, but do you really?

In this session, gain a fundamental overview of A/B testing such as how it can be most easily explained to clients, how it can be used to extract the most out of your ad campaigns, and most importantly, how it can optimally help you build your brand.

Monetization of Facebook Groups

In 2018, 1.4 billion people on Facebook used Groups on a monthly basis. While the primary intention of this feature — as stated by CEO Mark Zuckerberg — was to build “meaningful communities,” they also provide brands an outlet for market research. Learn how to turn these insights into revenue in this session.

Combining Communications & Design Thinking

In the current social landscape, keeping up with ever-shifting audience interests warrants more than traditional digital strategies. In this interactive session, gain actionable insights for transforming your approach to today’s challenges and design programs guaranteed to succeed.

Attendance at these events are limited to the first 35 people, so don’t wait too long to make a move! To guarantee your place, secure your pass to #SMWNYC and then pre-register via the instructions in your confirmation email.

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