Announcing Grey Worldwide as our Exclusive Creative Intelligence Partner for 2019
As our creative intelligence partner, Grey will help us capture and distribute the insights and data from our New York, Los Angeles, and London conferences and sustain the impact of the events long after they’re done.
Social Media Week has been bringing leaders in the industry together for 10 years and with each of our flagship conferences, we seek to redefine what it means to be a major authority and source for new insights that fundamentally shape how we do marketing.
Spanning fireside chats, interviews, Summits, workshops, keynotes, and mainstage sessions, content is always in surplus. As we’ve continued to expand our programs, however, we’ve encountered an integral question that has yet to be answered: how do we ensure that the insights that are shared are captured, distilled and shared in the most effective way possible?
To help us address this issue, we’ve teamed up with Grey to ensure our community members can use and learn from our resources whether they can attend our events in-person or not. Through the partnership, the company has become the global marquee sponsor of SMW New York, Los Angeles, and London.
“We have huge synergy with Grey around a problem we recognize: How do we capture and synthesize this data and insights and capture this content – from the build-up to event to real-time to the recap – and reach people on the platforms they’re engaging in, like Instagram and LinkedIn.” – Toby Daniels, Social Media Week Founder
In the spirit of Grey’s 75 percent commitment to creativity, meaning 75 percent of every dollar earned goes toward the creative product or work for its clients, Chief Innovation Officer Dan Bennett reiterated the excitement to help take our content to the next level and use it as a “super power” in a statement to Campaign US.
Aside from serving as our sponsor and creative intelligence partner, Grey will hold sessions at SMW New York and Los Angeles including “The Evolution of Creativity: Reinventing Communities,” where Bennett and 368 Founder, Casey Neistat, will engage in an important conversation exploring the role of storytelling and creativity.
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