Announcing Our Agenda for The Messaging Summit



Join us May 1st and get equipped with the insights, tools, and practices you’ll need to maximize your approach to engaging with customers in the messaging space!

Today, we’re so excited to share our lineup of speakers for the inaugural Messaging Summit, a one-of-a-kind, break-out experience taking place May 1 at SMW New York.

Browse the agenda & secure your place at the Summit!

In partnership with OpenMessage and Bonin Ventures, our curated program is designed to educate attendees on the massive growth-opportunities that messaging will bring, and its impact on the marketing and communication landscape. By bringing leaders in message technology, together with the brands taking advantage of this new innovation, we’ll explore a variety of topics and key themes across keynotes, interviews, panels, and a dedicated slot for networking.  

The Summit will explore a variety of topics and key themes including what the future of messaging will look like, how to partner to take full advantage of this opportunity , what platforms are available for creating a one-to-one relationship with your consumer, and most importantly, how to take advantage of these new innovations to transform your relationship with your consumer.

Given that messaging represents the largest amount of human attention on any mobile platform, there hasn’t been a more important time to discuss this next wave of innovation in personalized and permission-based marketing and the opportunities we have at our disposal to start connecting with consumers in this platform.

Here are a few highlights from today’s announcement to support your conference planning:

Confirmed Speakers

  • Bonin Bough, Bonin Ventures
  • Neil Papworth, Sender of the First Text Message
  • Zak Normandin, Iris Nova (DIRTY LEMON, The Drug Store)
  • Lauren Marie Kehe, Facebook Messenger
  • Jake Lazarus, OpenMessage
  • Adam Kostman, OpenMessage
  • Scott Lachut, PSFK
  • Shane Mac, Conversocial
  • Kimberly Lee, Tencent
  • Alex Magnin, Giphy
  • Jason Oates, LiveIntent
  • Ryan Leslie,

The Agenda

Messaging: Exploring the Outsize Opportunity for Brands

Last year, the four largest mobile messaging apps — WhatsApp, Facebook Messenger, WeChat, and Viber — held 4.1 billion combined users, more than the 3.4 billion users on the four largest social networks — Facebook, Twitter, Instagram, and LinkedIn. Despite these figures, messaging is still a largely untapped opportunity.

In a session hosted by Scott Lachut, Partner/President of Research and Strategy at PSFK, will explore why this evolving space is so critical and how brands can use it to amplify their voice through enhanced CX.

Say Hello to the Age of Conversation

Hear from Lauren Marie Kehe, Global Business Marketing, Messaging, at Facebook as she shares insights around the way people are connecting with businesses across Facebook’s messaging platforms, and offers examples of how brands use conversation to reduce friction in the customer journey.

Protecting Privacy in the Most Intimate Channel

How can the marketing industry spearhead the standards that will ensure consumer privacy is at the heart of the messaging experience? The text messaging feed is one of our most private spaces – we interact with our friends, families and loved ones here. It is going to mean a lot to allow a brand to exist alongside these most-intimate interactions. To ensure the long-term benefits of this platform how brands will have to ensure that we they create valuable experiences the consumer and customer actually asks for.

History of SMS

The first text message was sent in 1993. Meet Neil Papworth, the engineer who sent the very first text message, as he recollects this defining moment and how it changed everything about how we interact through mobile platforms.

Creative Conversations: Designing for Communication & Connection

Messaging is fast becoming a creative space with technologies continuing to emerge, altering how we use major platforms and the ways in which we express ourselves through visual messages. What does this trajectory look like and how will it continue to be supported?

Hear from Adobe’s Head of AI Innovation, Chris Duffey, Shane Mac, Chief Officer at Conversocial, and Adam Kostman, COO and Co-Founder at OpenMessage as they share their thoughts.

Next Billion Dollar Brands Will Be Built on Text

Gain insights from Zak Normandin, Founder & CEO, Iris Nova (DIRTY LEMON, The Drug Store), as he shares the journey of how he took a radical concept to two million bottles sold in just three years — while disrupting the non-alcoholic beverage industry in the process. The company’s digital presence has grown to 100,000+ strong across both Instagram and Facebook by taking an unconventional approach to business: no lines, no cash register, and no staff. The result? Orders that read like conversations versus transactions.

Through a customer-centric text model, DIRTY LEMON gains invaluable insights into what customers are looking to purchase, something the company finds traditional CPG giants lack. 75 percent of American Millennials and Gen Zers prefer to communicate via text — and the company believes this is the future of conversational commerce.

Future of Conversational Commerce

Beyond messaging apps on OS, there are a number of new players creating a great deal of disruption to messaging. What can learn from them in terms of what they think about this platform?

Tips & Tricks to Growing an Audience for Messaging

Messaging is paving the way for new ways to tap into consumer and customer insights. How will this influence the meaning behind having one-on-one relationships via conversation? What will brands have to change in terms of their creative strategies?

Advancing Advertising: Messaging as New Media Inventory

A whopping 2.8 trillion B2C messages are sent each year – yet the go unmonetized. Join Joshua Rochlin, CEO, Teckst; Kimberly Lee, Associate Director, Business Development for North America, Tencent; Sean Clayton, CSO and President of Entertainment Division, SiTO Mobile; and Alex Magnin, CRO, Giphy as they discuss opportunities for agencies to capitalize on these conversations.

Browse the full agenda, lock in your pass to #SMWNYC, and guarantee your place at The Summit before space fills up! Attendance is strictly on a pre-registration basis.

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