Announcing Our Agenda for The Paid Social Summit
Join these speakers at #SMWNYC on May 2 to equip your paid social media toolkit for 2019 and beyond.
All sessions from #SMWONE, our four-week virtual conference program, are now available on-demand.
This special event will bring together brands, agencies, publishers and major platforms who’ll share case studies of success and failures in paid social, new product updates, and a variety of strategies and tools that will shape our campaigns in 2019 and beyond.
Here are a few highlights from today’s announcement to support your conference planning:
Hear from LinkedIn’s Elizabeth Kate Dieckman, Head of Portfolio PMM as she shares LinkedIn’s latest advertising products, highlights recently released features, and previews upcoming new enhancements on the company’s horizon. Other platforms including Facebook will also discuss new product updates so you can inform your strategies and achieve better campaign results with the latest each platform has to offer.
Pathways to Success
In this panel, brands and agencies including FOX Sports, 360i, IKEA, Wavemaker, McCormick, and Grey will come together and share their stories of partnering to find success in paid social. Pointing to specific case studies, they’ll walk attendees through both successes and failures experienced in their journeys and how you can apply these learning lessons to take the performance of your campaigns to the next level in 2019 and beyond.
Participating speakers will include Lauren Ford, Senior Director, Digital Marketing at FOX Sports, Randy Hastings; VP Account Director, 360i, Alia Kemet, Creative and Digital Marketing Director at McCormick; Kerri Longarzo, Media Specialist, IKEA; and Noah Malin, Head of Content and Experiences, Wavemaker.
Insights from forward-thinking publishers
A key ingredient to success in today’s era of modern media is strong distribution across numerous digital channels.
In this session, Ellie Rountree, Engagement Editor, Vox Media; Brian Seaman, Paid Social Project Manager, Group Nine Media; Dana Trombley, Associate Director, eCommerce Audience Development, New York Magazine will weigh in on this trend discsussing how rising costs impact distribution, the influence on strategies, and offer their best paid social media practices.
Video & e-commerce
Join MikMak’s Founder & CEO, Rachel Tipograph for an enriching discussion on tactics brands are employing to drive conversions. With the phrase, “shoppable social media” on the rise, it’s imperative brands and retailers alike stay abreast of social platforms and the tools they offer in order to ascertain business impact.
A glimpse into the future
In this session, IBM Watson’s Jon Chang will discuss the art of storytelling and its evolution. Specifically, the transition from a broadcast era dominated by single session posts and advertisements to more gradually developed touchpoints across multiple channels. In underscoring this fundamental shift, Watson will offer actionable insights for effectively combining social media strategy with email, search, and even offline marketing campaigns.
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