Announcing Our Initial Social Media Los Angeles 2019 Lineup
#SMWLA returns this June! Register today and save $200 on your full-conference pass!
We’re so excited to announce the first wave of speakers for our 10th annual Social Media Week Los Angeles conference taking place June 12-13 at The Broad Stage in Santa Monica.
We’ll be announcing the rest of the agenda in the coming weeks, so be sure to stay tuned for updates. In the meantime, here are a few sessions for you to consider as you begin bookmarking events to attend:
Social media: having fun, staying relevant & taking risks
Join Evan Jones, CMO, Fender, as he discusses his company’s foray into the digital world, how they’re balancing culture with conversions, and what marketing and social media strategies they’re using to stay relevant in the music space.
More than 60% of the world is connected via social media. With the power to align with our audiences instantly, the perpetual question becomes how much risk should brands take? BuzzFeed’s Maycie Timpone, Executive Director of Video and Social Media, and Kim Vo, Senior Manager, Brand Content Strategy at Walmart, will offer their answers pointing to case studies of master-risk takers.
At its inception, social media was largely considered “fun,” however over time the need to induce FOMO and obsessively edit photos has seemingly stripped the term of its true meaning. Join Grey’s Director of Social Media, Kenny Gold, and Holland Martini, Director, Data Strategy as he leads a conversation on what “fun” means today.
Influencer marketing & story-led commerce
Today trust in influencers is significantly higher than trust in brands themselves, making influencer partnerships a crucial piece of communicating brand messages. Edelman’s US Head of Influencer Strategy and Programming, Sybil Grieb, will explore best practices for fostering sucessful collaborations that are both creative and strategic and will deliver on your messaging and campaign goals.
Also speaking on this theme, Alex Reeds, SVP Client Services, Fullscreen Media will join Hot Wheels’ Brian Spina, Senior Manager, Global Brand Team, for an enriching talk on cultivating meaningful relationships with creators that go beyond one-time fees.
Looking to add to your DTC toolkit with fresh tips? In this session, Aaron Orendorff, Founder, iconiContent, Previous Editor in Chief, Shopify Plus and Griffin Thall, Co-Founder and CEO of Pura Vida Bracelets outline the dos and don’ts of story-led commerce.
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