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Hear from Fyre Festival’s Accidental Influencer at #SMWNYC

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Join Andy at #SMWNYC and learn how he’s using his viral fame to drive positive influences.

Before becoming Internet famous, event producer Andy King didn’t know what the words “trending” and “meme” meant. In fact, during a mini interview posted to his personal Twitter account, he admitted that he once though “meme” was pronounced “me-me.” Now, he’s a noun, a verb, and an adjective all at once.

In a candid dialogue on May 1 titled, Keeping the Fyre Alive: A Conversation with Andy King, he’ll walk #SMWNYC attendees through the story about how he became an overnight celebrity following the debut of the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” which documents the behind the scenes of Fyre Fest and how the event became a federally investigated fiasco subject to a class action lawsuit.

For those unfamiliar, Fyre Fest was a two-weekend music festival scheduled to take place on a private island in the Bahamas in April 2017. Despite promises of idyllic immersive experiences, including exclusive yacht parties and luxury housing and cuisine, festival-goers were greeted with left-over hurricane tents and no live music.

Using his infamous claim to fame, Andy is now committed to wielding his story and strengthening his platform to serve as inspiration for the events industry and beyond, ensuring it has a positive lasting impact for his business and those it serves.

“If I can drive positive influences and a lot of positive energy towards social and environmental impact, which is what I base my business on, then I think I can utilize this moment to do a lot of good.”

Join us as we chat with Andy and explore:

  • How Fyre Festival — a highly publicized, influencer-backed experience crafted entirely using social media — ended up being an undelivered dream
  • How he’s using his newly-amassed audience as a force for good by launching an initiative to support production sustainability
  • How it felt to become a meme overnight and how he’s dealt with the influx of attention
  • How he feels about our current influencer culture and how Fyre Festival shaped his perspective

There’s still time to secure your pass to join us at the Sheraton Times Square to hear Andy’s talk and 100+ additional sessions featuring Seth Godin, Casey Neistat, Sara Fischer, and many more leading storytellers, brands, and platforms. You won’t want to miss our most expansive program to date!

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