Introducing Social Media Week’s First-Ever Messaging Summit
Learn how you can participate in the 1.7 trillion business-to-consumer messages sent each year at our brand new summit experience at Social Media Week New York.
In 2016, a whopping 1.58 billion mobile phone users accessed over-the-top (OTP) messaging apps to communicate. This figure is projected to grow to 2.48 billion by 2021. But more importantly, today messaging represents the largest amount of human attention on any mobile platform!
Given that messaging platforms have experienced steadfast growth in recent years and that they represent the next frontier in personalized and permission-based marketing, we’ve curated this special event to ensure marketers like you have the insights, tools, and practices you need to capitalize this next wave of innovation.
We’ll be sharing more details around the agenda in the coming days, but for now, here is what you can expect when you attend:
Analysis of the messaging sector
Learn about the trajectory of the messaging space and its impact on marketing, including key trends and themes you need to inform your future DTC strategies.
Mobile messaging security and privacy
Data privacy and security experts will come together and offer their perspectives on privacy in messaging and how they view the balance between delivering customized user experiences while keeping audiences’ privacy intact.
In addition to the messaging apps on OS, there are a number of new players creating a great deal of disruption to messaging. Hear from industry leaders as they share their thoughts as to what we can learn from the way they think about this platform.
The Messaging Summit is currently open to Standard, Premium, and U25 pass holders, however, to guarantee your place, you must first secure your pass to #SMWNYC and then pre-register via the link in your confirmation email. Spots are filling up quickly, so don’t wait too long! Save 5% through 6pm tomorrow, April 12th.
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