How to Cultivate Influencer Relationships for Successful Storytelling



Join us at #SMWLA as we explore the growing influencer marketing space and how it will influence our storytelling efforts this year and beyond.


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Influencer marketing has exploded over the course of the past five years and shows no signs of slowing down as we approach the second half of 2019.

According to recent reports, the market is on pace to reach $10 billion by 2020 — up from $2 billion in 2017 — and influencer marketing ad spend is poised to reach between $5 billion and $10 billion in 2022. This will be fueled primarily by the nearly two-thirds (69%) of marketers who claim they plan to increase their spending on influencer marketing this year. For a quick YoY comparison, in 2018 only 39 percent of marketers planned to grow their influencer marketing budgets.

With additional traction and investment, the industry is becoming more accessible and measurable than ever before, resulting in a growing number of marketers finding influencer marketing effective in achieving their business goals. In spite of the benefits, however, we must find ways to navigate the complexities as the space matures and new players and cross-platform storytelling strategies enter the scene.

At #SMWLA, we have an exciting lineup of leading brands, platforms, and storytellers who will share actionable insights into the evolution of influencer marketing and what it means for storytelling efforts as part of our 2019 global theme. Names to bookmark as you build your itinerary include Edelman, Shopify Plus, Fullscreen, and Sundae.

A few highlights as to what topics the sessions will explore:

  • The role of influencers in the marketing funnel
  • How to build influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals
  • What elements are crucial to a successful partnership, the challenges, and how to truly cultivate a relationship with creators beyond just a paycheck
  • What three ingredients drive story-led commerce (and the one killer mistake)
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon

There’s still time to join us at the Broad Stage in Santa Monica June 12-13. Browse the current agenda and stay tuned for our full lineup being published next Tuesday, May 21st. Secure your pass by Friday,┬áMay 24th to take advantage of the current discount before it expires.

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