Introducing The Instagram Academy at Social Media Week Los Angeles



Learn how you can participate in the 71 percent of businesses using Instagram Stories at our brand new break-out experience at SMW Los Angeles.


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Today, we’re excited to announce that we’ve added a brand new break-out experience to our forthcoming SMW Los Angeles program, The Instagram Academy, which will host several tactical sessions throughout the conference.

Instagram’s Stories product has radically changed the way we use Instagram and in turn how brands engage with their audiences.

Given that Stories boasts 500 million daily active users, roughly 2 million of which are brands, we are designing a track of programming that is dedicated to understanding how to leverage one of the fastest growing mediums through which we can reach and engage consumers.

Secure your pass to #SMWLA today and save $120!

If the explosive growth of Instagram Stories has shown us anything, it’s that authentic and transparent human storytelling has become core the advertising experience. Just how core? It’s predicted that Instagram Stories will generate $7.5 billion in advertising revenue for Facebook by 2021.

Gone are the days of set-it-and-forget-it strategies. Today’s consumers expect ongoing dialogue in formats designed to capture their interest and imagination — and match the way they communicate with their own networks.

To ensure you’re fully equipped to compete with the 71 percent of U.S. businesses on the platform, the Academy will feature a one-day track of classroom-based learning that will explore a number of important topics aimed to help you hone your creative strategies including:

  • How to structure a sequential story
  • Best practices for using captions and overlays
  • How to build a sense of urgency and scarcity around your Stories
  • How to create step-by-step how-to’s and tutorials
  • Utilizing UGC in your brand’s Stories
  • Best practices for integrating time-sensitive offers, deals, and promos

The full Instagram Academy agenda, together with the ability to pre-register for sessions will be announced on May 21, so be sure to stay tuned. In the meantime, if you register for #SMWLA before 6pm today, Friday, May 10th, you can save $120 on your full-conference pass.

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