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Announcing the Final Agenda for Social Media Week Los Angeles 2019

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The final #SMWLA agenda is here! Bookmark these latest additions and grab your pass before the current discount ends this Friday, 5/24!

SMW Los Angeles kicks off in just three short weeks and today we are excited to announce the final agenda for our forthcoming event.

This year’s conference will feature the first of its kind Instagram Academy — which will host a series of enriching tactical sessions — and over 30 sessions, keynotes, panels, and workshops across 14 distinct tracks.

View the final #SMWLA agenda and start bookmarking your favorite sessions!

Inspiring keynotes & fireside chats!

Gina Bianchini, Founder & CEO of Mighty Networks and Ian Schafer, Co-Founder & CEO of Kindred, will kick off the conversation in an opening keynote that will explore how creators with a purpose have the power to change the very nature of social media through their motivation to bring their fans, followers, thinkers, and energetic doers together.

This year’s lineup will also feature a fireside chat with event producer, Andy King who will share the story of how he became an overnight celebrity following the release of the Netflix documentary “Fyre: The Greatest Party That Never Happened, and how, ever since, he’s remained committed to wielding his platform and embracing virality for good.

Separately, Sybil Grieb, U.S. Head of Influencer Marketing, Edelman will offer practical and actionable ways to build influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals.

The first ever Instagram Academy

The first of its kind Academy will feature a one-day track of classroom-based learning that will explore a number of important topics aimed to help hone creative strategies that will span the art of sequential storytelling, creating a sense of urgency around Stories, utilizing UGC, and much more.

Below are a few topics that will be covered across the sessions:

  • How to increase your online footprint with new Insta features like IGTV, Live, Highlights, and Stories
  • Ways to identify your content pillars, create an editorial calendar, and leverage insights and data proactively to grow your business
  • Tips for creating a strong sense of community leading to demand heightened brand loyalty, and perpetual UGC

Brands, data, and creativity

In a session hosted by Entrepreneur Media’s Terry Rice, learn actionable tips for developing a sequential messaging campaign that addresses buyer concerns at every stage, and tips for identifying and repurposing high impact UGC, ways to identify and repurpose high impact UGC, and more.

Influencer marketing has become one of the most sought after marketing channels, but as the field matures it’s important to take a minute to understand what the influencers prioritize.

Join JuliusKarin Swanson as she offers her insights in a discussion that will tackle how marketers can better understand the influencer perspective and navigate the nuances of being on the other side of the branded partnership.

Only 22% of shoppers are satisfied with the level of personalization they currently receive from brands. That said, there is a huge opportunity for traditional companies to start connecting with their consumers on a more personal level to build relationships and strengthen brand loyalty.

In a session hosted by Leah Logan, Vice President Media Products Strategy and Marketing, Collective Bias, hear how brands are using data to personalize their communications and why personalization is important in competing in the D2C space.

Social media, society, and the evolution of platform storytelling

Looking to add some fresh tips to your toolkit for engaging with the growing gaming audience? In this session hosted by R/GA’s Christine Song, learn authentic ways to interact with these individuals and key reasons why working with gaming influencers requires a different approach than typical influencer campaigns.

Forging successful long-term relationships with multicultural consumers includes a commitment to creative community management and a strict focus on brand sentiment. Join Dole’s Vanessa Beltran and Yendy Rojo, Associate Director of Social Media, Orcí, as they offer their best practices around community management, expanding the influence of your most loyal consumers, and more.

There’s still time to join us at the Broad Stage in Santa Monica June 12-13. Browse the full agenda and secure your pass by this Friday, May 24th to take advantage of the current discount before it expires.

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