The Ultimate Guide to Our 10th Annual #SMWLA (June 12 – June 13)



Our 10th annual #SMWLA conference will offer 40 actionable sessions, the first-ever Instagram Academy and much more. Here’s your ultimate guide to this year’s program!

All sessions from #SMWONE, our four-week virtual conference program, are now available on-demand.

Our 10th annual Social Media Week Los Angeles conference is only two weeks away and we can’t wait to continue the powerful conversations around this year’s global theme.

The lineup will include the first-ever Instagram Academy, 40 sessions across 14 distinct tracks, and a diverse set of featured speakers including Founder of Mighty Networks, Gina Bianchini; CMO of Director of Communications at Eaze, Sheena Shiravi; and Podcast Host, Crooked Media’s Keep It! Ira Madison III.


If you haven’t been able to follow all of our announcements leading up to the event, consider this your all-inclusive preview of what to expect:

Data/AI for Decision Making

Join names including Collective Bias: An Inmar Platform, MuteSix, Grubhub, Entrepreneur Media, and ipsy as they discuss a variety of topics around data-driven decision making in the digital era.

Conversations will target how brands are using data to personalize their communications and why personalization is important in competing in the D2C space, why the intersection of video and data will be the main driver of brand growth in 2019 and beyond, and how to create and scale content to reach and engage your target audience where they are.

In addition, expect to gain practical tips and best practices for gaining buy-in from prospects by leveraging UGC in Instagram Stories and blending customer analytics with consumer strategy.

The First-Ever Instagram Academy

The inaugural Instagram Academy will delve into a number of important themes aimed to help hone creative strategies surrounding the art of sequential storytelling, creating a sense of urgency around Stories, utilizing UGC, and much more.

Topics that will be covered across the sessions include:

  • How to increase your online footprint with new Insta features like IGTV, Live, Highlights, and Stories
  • Ways to identify your content pillars, create an editorial calendar, and leverage insights and data proactively to grow your business
  • Tips for creating a strong sense of community leading to demand heightened brand loyalty, and perpetual UGC

Storytelling, Creativity, & Influencer Marketing

Hear from an exciting lineup featuring reps from Edelman, Pura Vida Bracelets, Fullscreen, Sundae, Dole, Julius, and Hot Wheels who will share actionable insights into the evolution of creativity and the growing impact of influencer marketing and what it means for our storytelling efforts.

Specific topics to be explored include:

  • How to build influencer partnerships that are both creative and strategic
  • What the influencers care about from a storytelling and partnership perspective
  • The personal and professional motivations for influencers on social
  • Best practices for engaging influencers in relation to compensation, communication, and the creative process
  • How to activate and expand the influence of a multicultural audience
  • How to use social media to drive change

Insights from Top Brand Leaders

What ways can your brand avoid crossing the fine line from fun to offensive? Should your brand get political, or stay neutral in a time where society is especially divided across social and political issues? Which meme and trend movements should you jump on and which ones should you ignore?

Advance your career and prep for the future with insights from brands that have earned their titles as master risk-takers including Fender, QDOBA, and Walmart.

Livestream & Mobile App Experience

Tuning in remotely or planning to catch up on sessions you missed? All attendees receive a complimentary 12-month membership to our premium video platform, SMW Insider, where you can watch all mainstage sessions live or on-demand and access more than 300 hours of past talks, presentations, and interviews.

Attendees also gain access to our official SMW Mobile App Experience, Topi, which allows you to access session information, view speaker profiles, and connect with other attendees.

Attendee Experience: Lounges, Co-Working, Food Trucks & More!

As important as it is to collaborate during the program, we also encourage you to find time to build your network and forge connections during our designated conference breaks including complimentary food truck lunches, co-working spaces, VIP cocktail parties, Opening Reception, and more.

There’s still time to join us at the Broad Stage in Santa Monica June 12-13. Browse the full agenda and secure your pass by Friday, June 7th to take advantage of the current discount before it expires.

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