What the World Needs Now: Activated Storytellers, says Ari Kuschnir



“If you step into the story of a more flourishing world, you can be part of the solution,” — Ari Kuschnir, Founder, Managing Partner, m ss ng p eces


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Chimamanda Ngozi Adichie once said, “Many stories matter. Stories have been used to dispossess and to malign. But stories can also be used to empower and to humanize. Stories can break the dignity of a people. But stories can also repair that broken dignity.” With the recent fad of sharing dystopian stories about our universe, we are at a critical need for more empowered and activated storytelling.

As storytellers and creators, we have an essential role to play. During #SMWNYC, Founding Manager and Partner of m ss ng p eces, Ari Kuschnir, shared his views on the power of stories in opening our hearts and minds to new narratives that impact ourselves and the world.

Here are three reasons why your brand should share Activated Stories per Kuschnir:

Stories alter our way of being

Can you think of a defining story in time life that changed who you are in the world? It is positive or negative? “Stories are more of a heart thing more than a mind thing,” said Kuschnir. The stories we experience have a large impact on how we think, feel, and relate to others. “The most important question you can ask someone is, “what is it like to be you?” Sharing stories can help bridge the gap between you and a stranger.

At their most powerful, stories can heal and help others. “They’re another form of medicine to help us deal with our stuff,” explained Kuschnir.

Stories are sense-making tools

There’s power in making sense of the world through stories. They serve as key motivators for why and how we do coordinated things together. Kuschnir discussed our most common interactions with sense-making narratives. “Money, democracy, all of these are stories we all agree on. Until we don’t,” he said.

That’s why Kuschnir feels it’s important to push out stories that contribute to better outcomes. “Telling transformational stories about the present, but with projecting a better future has an impact. I encourage you to highlight protopia over dystopia.”

Stories are the operating system of our consciousness

Like food, the stories we consume have an effect on our body. It’s important to look at how much stuff you are putting in and the stories are choosing to follow. In order to critically think about how stories impact your consciousness, Kuschnir recommends going on a story cleanse. “Ask yourself, what are you putting in and why? If we’re just consuming for the sake of consuming, that stuff is filling up and has emotional residue.”

Kuschnir put it best when he closed the session saying, “If you step into the story of a more flourishing world, you can be part of the solution.”

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