10 Things You’ll Learn at #SMWLA 2019



SMWLA returns to the Broad Stage in Santa Monica next week (June 12-13). Grab your pass today before our last discount expires!


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With the tenth edition of SMW Los Angeles taking place next week, we’d like to reiterate that every edition of our flagship conferences is treated as an opportunity to equip you with the ideas, insights, and best practices necessary to define our industry.

This year’s global theme, “STORIES: With Great Influence Comes Great Responsibility” will share insightful perspectives into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good.


In addition to the theme, we’ve also organized the program around a set of actionable takeaways, including:

How to effectively grow and engage your audience

Hear from Ira Madison III, American TV writer and podcaster in an exclusive interview with Bevan Mahaney, award-winning Creative Director at Grey West, around ways to stay relevant and evolve your creative strategies while maintaining your voice in the process.

How to gain new customers and reduce the cost of acquisition

Gaining new customers in the digital landscape doesn’t have to be all about spending money. How about expanding your loyal audience base through the creation of rewarding and fun experiences? In this panel hosted by Grey, explore what fun means today, and how it can be best brought to life in a social media world.

How to use data to make better decisions

In a session hosted by Talkwalker, Marla Grossberg, Consumer Insights & Strategy Director for the Milwaukee Brewers, will discuss the Brewers’ use of social listening: brand and fan insights, competitive intelligence, fraud detection, paid vs. organic, sponsorship engagement and crisis management.

Join Leah Logan, Vice President Media Products Strategy and Marketing, Collective Bias: An Inmar Platform, and learn how brands are using data to personalize their communications and why personalization is important in competing in the D2C space.

Other names that will discuss data-driving decision making throughout the week include MuteSix, Grubhub, Entrepreneur Media, and ipsy.

How to manage campaigns on a limited budget

In a session hosted by Mallorie Rosenbluth, Director of Social Media and Content Strategy at Grubhub, she’ll debunk the myths that creating content for social and other owned channels needs to be expensive and complicated. In doing so, she’ll share tips for focusing on quality over quantity when it comes to content, how to effectively use your team to ensure coverage across all channels, how to utilize influencers, and more.

How to work with influencers and influencer campaigns

Hear from Social Chain’s Managing Director, Oliver Yonchev, as >he shares key learnings you need in your toolkit in order to take advantage of the growing opportunities within the influencer marketing space.

During an expert panel led by JuliusKarin Swanson gain actionable insights into how marketers can better understand the influencer perspective and the nuances of being on the other side of the branded partnership.

Sessions hosted by Sundae, Viacom, Movement Strategy, Edelman, Fullscreen, and Pura Vida Bracelets will also incorporate this key takeaway.

How to invest in the right marketing technology products

We’re excited to have a number of technology partners participating in this year’s program. To name a few, Linkfluence, ELASocialgist, and YouGov will speak on a variety of category topics including:

  • How digital analytics can help us understand the marketing campaign life cycles of not just television shows and movies, but brands and beyond
  • How social data is enabling new insights to drive smarter and faster decision-making
  • How brands and talent can create a truly effective partnership to deliver authentic content that goes well beyond understanding your target audience on paper

Understanding the regulatory space

In a fireside chat with SMW Founder, Toby Daniels, Eaze’s Director of Consumer Communications, Sheena Shiravi, will share her insights around the challenges of marketing in a highly regulated industry. During the conversation, she’ll share ways to identify industry partners with great stories, how to leverage data for targeted content, and more.

Understanding which content formats are right for a particular marketing campaign

In this session, reps from R/GA and Camera IQ, will come together and discuss how to make Camera Marketing the hero of connected brand marketing efforts, ways to use AR and camera marketing properly, and which formats are right for your campaign.

How to future proof strategies for next-generation consumers

What are the key trends influencing the future of gaming and the next generation of gaming influencers? How can you engage with this audience authentically? Get answers to these questions and more in this session hosted by R/GA’s Christine Song.

How to rise above the noise through better storytelling

Creators with a purpose are online entrepreneurs who are motivated to bring their fans, followers, thinkers, and energetic doers together. Gina Bianchini, Founder & CEO of Mighty Networks and Ian Schafer, Co-Founder & CEO of Kindred will explore the power these hundreds of millions of individuals have to change the very nature of social media through their motivation to bring their fans, followers, thinkers, and energetic doers together.

Can you imagine becoming a meme without even know what the word meant? Join event producer Andy King as he shares his story of embracing virality following the debut of Netflix’s documentary Fyre: The Greatest Party That Never Happened to drive positive impact in the events industry and beyond.

There’s still time to join us at the Broad Stage in Santa Monica June 12-13. Browse the full agenda and secure your pass today, Friday June 7th at 6pm to take advantage of the current discount before it expires.

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