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Exploring the Power of Stories with SMW Bristol

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Visit www.smwbristol.co.uk to learn more about the #SMWBristol speaker lineup, schedule, and more!

As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Bristol will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW Bristol about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

With over 1500 tickets sold to over 40 events, aside from all the skill up and learning opportunities imparted at Social Media Week Bristol the most important takeaway from the week will be the chances for networking. Over the years, we’ve heard wonderful stories of how Social Media Week Bristol has fuelled new relationships, created new collaborations, supported careers, elevated profile and generally helped build Bristol’s reputation – nationally and globally – as a center for creative, digital and tech excellence.

What session is your team the most excited about?

Infamous Russian feminist activist punk band, Pussy Riot will be joining the line-up for Social Media Week Bristol.

The exploration of activism in the social and digital age is a half-day conference which provides a platform to explore how activism is evolving and transforming as a result of social and digital channels and opportunities. Co-sponsored by the University of Bristol School of Sociology, Politics and International Studies and the Gender Research Centre, this event is aimed at campaigners, cause-related marketers, purpose-driven marketers, non-profits, charities and anyone with an interested in mobilizing social change.

How do your overall agenda tie into this year’s global theme?

Each event host has been given the global theme and asked to carefully weave this throughout the curation of their event.

Which partners or brands are you most excited to be working with this year?

We are thrilled to be working with our agency partners that have been so instrumental in the coproduction of Social Media Week Bristol. These include Fat Media, Noisy Little Monkey, Nomensa, Fourth Floor, Home, True, and Great State.

We are excited to hear talks by local heroes such as Aardman Animations and national speakers from B&Q, Battersea Dogs & Cats Home and Battenhall.

The addition of an activism-focused event to our schedule which opens the week up to a new audience. We can’t wait to welcome Bess Hepworth.

What are some local trends you are seeing in your market?

Events that have sold out quickly this year give us some indication of what trends are being embraced locally, these include:

  • How social strategies can be used to fuel internal communication and employee engagement
  • Huge interest in best practice when using social media for B2b audiences
  • The role of social media in crisis management
  • How to maximise social media for SEO
  • All events that focus on imparting skills around video, podcasting, social sketching and Instagram Stories have also proved popular

What are some of the key questions that will be addressed during your edition of SMW?

One key question will be the impending social trends in 2020. Drew Benvie from Battenhall will explore this by discussing future social network advances, ways to spot innovation for brand communications on social media, and sharing advice on how to stay ahead of trends.

Another important question we’ll address is how to best work with influencers. Fourth Floor Creative will reveal what they’ve learned working with clients such as Channel 4 and Google. Separately, YouTube and Twitch network ‘The Yogscast’ will discuss the best ways to work with creators.

We’re also interested in exploring the power of “play.” Fat Media and Lead: Family will explore how “play” techniques can help brands deliver experiences that effectively capture consumer attention.

Yet another overarching question we’ll address is how to market to perennials. A special panel will look at how the 50+ demographic use social media and how we can use it most effectively to reach them as consumers.

Just want some decent know how? We’ve programmed a dedicated ‘skill up’ sessions on telling stories through video content with personality, sketchnoting for social, introduction to AI and how to make the perfect podcast.

Want to know how to work with journalists and media in the digital age? The CIPR’s changing landscape of newsrooms session will get you up to speed.

Interested in internal communications? Home and B&Q will delve into how social media conversation empowers employees and organisations to foster culture, collaboration and everything in-between and how we can create internal campaigns to inspire on and offline.

Weighing up whether a career in social media is a good idea? Youth charity, Off The Record, host a session on the mental health pros and cons of a career in social media. In addition, Adlib will be hosting a workshop on securing a role in social media whether you’re fresh out of school, university or focused on changing career.

Social Media Week Bristol takes place this year from June 10-14, 2019. Visit www.smwbristol.co.uk to learn more about the #SMWBristol speaker lineup, schedule, and more!




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