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Exploring the Power of Stories with SMW Kyiv

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SMW Kyiv takes place this year from June 12-13, 2019. Visit smwkyiv.com to learn more about the #SMWKyiv speaker lineup, schedule, and more!

As one of the world’s leading conference series, SMW has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Kyiv will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW Kyiv about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

Communication can be and should be creative, clear, and responsible no matter what.

We’ve invited representatives of government and NGOs, business, creative agencies and media to speak at SMW Kyiv with the goal of demonstrating different dimensions and approaches to building communication and marketing.

There will be presentations centered around copywriting and producing content for social media along with sessions about communication and marketing campaigns for both local and global brands. Attendees can expect to walk away from these conversations with improved skills around evolving technologies, production, writing, creativity, and general marketing tactics that can be applied to their business.

What is session is your team the most excited about?

We’re very much looking forward to hearing from Warpin Media on how to use VR and AR in our communications and what we need to know to stay ahead of these emerging technologies.

We’re also excited to hear from The Next Web and get inspired by the creativity of That Lot.

Separately, Crello’s session will explore what brands can learn from today’s TV shows, which is a very interesting angle and should result in an interesting dialogue.

How do your overall agenda tie into this year’s global theme?

All of our programmed speakers are not only devoted to the commercial side of communications but how to interact responsibly. We will show examples of national scale campaigns – reformation of communication of the national post service (Ukrposhta) and information campaign on medical cannabis (by 100% Life, the biggest Ukrainian network of people leaving with HIV).

We’ll also hear from large, global brands such as Ferrari and H&M and various reps from the media who will discuss how they approach and ethics.

What are some local trends you are seeing in your market?

The vast majority of our local trends deal with personalization and visualization.

Brands are represented by faces, which should not be ideal anymore but very real, they try to speak the same language as their audience and use less words andmore visuals.

We’ve also seen brands go offline and collaborations between new and big names. Responsibility and sustainability are trendy as well in the market.

The fashion industry has helped explain various social problems, and a large number of businesses are taking a stand on global problems around saving the planet and human issues.

What are some of the key questions that will be addressed during your edition of SMW?

One overarching question that will be tackled includes, “What is the future of communication?” As a follow-up to that, we’ll address more specific questions that include, “How can we stand out and be heard in the era of emerging technologies like artificial intelligence, augmented reality and virtual reality, and general information overload?”

To start the conversation we’ll look at how to personalize our voices, how to enact positive change through our social media efforts, and how we can navigate information burnout and digital detox.

Where can potential attendees find news and updates about your conference?

All information, news, and updates are published on our Facebook event page.

Social Media Week Kyiv takes place this year from June 12-13, 2019. Visit smwkyiv.com to learn more about the #SMWKyiv speaker lineup, schedule, and more!




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