PODCAST: How to Overcome Challenges in the Highly Regulated Cannabis Industry with Sheena Shiravi, Director of Consumer Communications at Eaze
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This week’s episode of Social Media Week’s Leads2Scale podcast features Sheena Shiravi, Director of Consumer Communications at Eaze. a cannabis technology platform and marketplace that connects adult consumers to licensed dispensaries and brands via on-demand delivery.
This was recorded live during a Social Media Week Los Angeles fireside chat titled, “Marketing with Eaze: How to Overcome Challenges in a Highly Regulated Industry.”
During the conversation Sheena discussed:
- What are some of the biggest challenges of marketing in a highly regulated industry
- How Eaze is leveraging social and the challenges they have to face as compared to traditional brands
- The biggest misconception people have about cannabis consumers
- How is Eaze is applying data to understand their consumers and tailor messaging accordingly
- And how Eaze is setting themselves apart in a crowded market to get their story across
Listen to the full episode below:
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