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PODCAST: How to Overcome Challenges in the Highly Regulated Cannabis Industry with Sheena Shiravi, Director of Consumer Communications at Eaze

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This week’s episode of Social Media Week’s Leads2Scale podcast features Sheena Shiravi, Director of Consumer Communications at Eaze. a cannabis technology platform and marketplace that connects adult consumers to licensed dispensaries and brands via on-demand delivery.

This was recorded live during a Social Media Week Los Angeles fireside chat titled, “Marketing with Eaze: How to Overcome Challenges in a Highly Regulated Industry.”

During the conversation Sheena discussed:

  • What are some of the biggest challenges of marketing in a highly regulated industry
  • How are Eaze is leveraging social and the challenges they have to face as compared to traditional brands
  • The biggest misconception people have about cannabis consumers
  • How is Eaze is applying data to understand their consumers and tailor messaging accordingly
  • And how Eaze is setting themselves apart in a crowded market to get their story across

Listen to the full episode below:

Subscribe to Leads2Scale on Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, or Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

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