Announcing Our Initial Social Media Week London 2019 Lineup
#SMWLDN takes the QEII Centre 31 Oct – 1 Nov! Register today and save £130 on your full-conference pass!
Join us for #SMWONE May 5 - 28, 2020 and hear from 300+ speakers across 150 sessions.
We’re so excited to share the initial agenda for the tenth edition of Social Media Week London taking place 31 Oct – 1 Nov at the Queen Elizabeth II Centre.
Featuring insights from professionals with Twitter, Google, Buzzfeed, Tunemoji, and many more, consider this your first look at the curated lineup of speakers and sessions dedicated to unlocking the power of “Stories: With Great Influence Comes Great Responsibility”, our 2019 global theme.
We’ll be announcing the rest of the agenda in the coming weeks, so be sure to stay tuned for updates. In the meantime, here are a few sessions for you to consider as you begin bookmarking events to attend:
It’s 2019 And Your Brand Needs To Think Like A Media Company
In the digital age, it’s more important than ever to challenge assumptions and establish if your brand is well-positioned to thrive in the future of social. Now, your consumers are also your audience. What message should you be sending?
Join Buzzfeed’s James Lamon, Head of Content, and learn the real meaning of “audience first” and how your brand can start thinking like a media brand on social.
The Craft of Content, Creators and Connecting with Culture
It’s never been harder for brands to earn attention and break through in a world overloaded with content.
During a live Q&A with a Creator who designs for the feed and builds content for the community, join Lindsey Turner, Head of Creators at Twitter EMEA, and explore how to drive brand conversations, build authenticity, and create an emotional connection with your audience.
Brands are ultimately defined by the communities that adopt them. They can tailor their storytelling to form strong connections with the communities they want to champion their voice, and core messages.
Edrington’s James Kim and Anna Lisa Stone will discuss how targeting communities will focus your marketing resources to make bigger impact, ways to unlock growth by deepening your understanding of influential communities, and share tips for aligning your brand’s storytelling to your target community.
Building Communities in the Digital Age
With the evolution of new technologies and platforms, the term community has become a buzzword in the common marketer’s lexicon. However, as for actually building your own community, determining where to begin is a whole different conversation.
Join Tijana Tamburic, Co-Founder of Female Narratives and Bianca Bridges, Founder, Breakfast London, as they share best practices for building communities on and offline, creating vegan hospitality empires, and harnessing the power of all-female collectives.
The Future of Musical Content Creation and Consumption
How have content creation and distribution changed music consumption models? In what ways has social influenced the ways artists market and fans experience music today? What role does short-form audio play in this new era of music?
In a fireside conversation, Tunemoji’s CEO James Fabricant, will address these questions through exploring meme culture, new forms of digital content such as GIFs that have cemented their ways in artists’ engagement strategies, and much more.
Building a Positive Digital Environment for the New Generation
While there are a number of pressing downsides to social media, we’ve also seen that it can help engage people in the important — yet sometimes difficult — conversations and movements that fuel positive social impact.
Join TuneMoji’s Chief Marketing Officer, Verena Papik, as she outlines the approach we as an industry can take to lay the foundation for a more positive digital environment including ways to define your audience, encourage and incentivize respectful, uplifting content.
If you plan to join us in London, you should also keep an eye out for:
- “The Attention Economy,” a session that will unveil tried and true tactics deployed on behalf of some of the biggest disruptors around
- “The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?” an exploratory discussion around the future of storytelling
- “Think Forward 2020: The Social Trends Brands Need to Know,” gain actionable insights into how the social media and digital landscape will develop in 2020 and beyond
- Academy sessions that will cover a range of important category topics such as mastering social analytics and Instagram for B2B.
- And much, much more!
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