PODCAST: Brands, Creators and How to Change the World with Ian Schafer, Co-Founder & CEO, Kindred



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This week’s episode of Social Media Week’s Leads2Scale podcast features Ian Schafer, Co-Founder & CEO of Kindred, a company that aims to bring together communities of influential creators, platforms, and purpose-driven brands and accelerate the next generation of social movements.

Ian has been at the forefront of media, content, advertising, and marketing for the better half of two decades. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and he was also named one of the 100 people “Making Advertising Great” by the 4As.

During the conversation, Ian discussed:

  • What led him to go the events route with regards to achieving Kindred’s mission
  • The emerging group of online entrepreneurs dubbed “creators with a purpose” and why so many brands are now flocking to work with them
  • Kindred’s approach in facilitating conversations between creators who deeply care about missions and purpose and the brands who share that same passion
  • The ways in which we need to evolve so we can better harness our influence and assume our responsibility as storytellers

Listen to the full episode below:

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