PODCAST: Reddit’s Community Approach to Brand Marketing with Will Cady, Head of Brand Strategy at Reddit
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This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit.
At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.
During the conversation, Will discussed:
- Will’s background as a musician and what lead him to join Reddit
- The parallels between the music industry, social media and building community
- The growth of subreddits and the role they have played in driving community engagement
- And how they work with brands and the role they play on the platform
Listen to the full episode below:
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