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PODCAST: Reddit’s Community Approach to Brand Marketing with Will Cady, Head of Brand Strategy at Reddit

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We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at our global conference in New York on May 5-7.


This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit.

At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

During the conversation, Will discussed:

  • Will’s background as a musician and what lead him to join Reddit
  • The parallels between the music industry, social media and building community
  • The growth of subreddits and the role they have played in driving community engagement
  • And how they work with brands and the role they play on the platform

Listen to the full episode below:

Subscribe to Leads2Scale on Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, or Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

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