PODCAST: Reddit’s Community Approach to Brand Marketing with Will Cady, Head of Brand Strategy at Reddit



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This week’s episode of Social Media Week’s Leads2Scale podcast features Will Cady, Head of Brand Strategy at Reddit.

At Reddit, Will oversees a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

During the conversation, Will discussed:

  • Will’s background as a musician and what lead him to join Reddit
  • The parallels between the music industry, social media and building community
  • The growth of subreddits and the role they have played in driving community engagement
  • And how they work with brands and the role they play on the platform

Listen to the full episode below:

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