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Emogi Rebrands to Holler and Partners with Dating App Badoo

Business

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“We’re very excited to build on the success of Emogi and share our Holler vision with the world.” – Travis Montaque, CEO, Holler

“The reality is that the brands people use are part of their self-expression,” said Emogi CEO, Travis Montaque during our inaugural Messaging Summit at #SMWNYC 2019. This precise notion of utility is how audience growth for messaging will be achieved. Messaging faces a critical moment in which there’s a unique ability to be able to drive top-of-mind awareness and integrate visual into conversations in more fun and innovative ways at moments brands were never able to participate in before.

Montaque is taking this trend to the next level sharing earlier this week that the tech company is rebranding to Holler and announcing an integration with dating app Badoo. Per the official announcement, the partnership will bring Holler’s animated visuals into the hands of Badoo’s 431 million global users.

For those unfamiliar, Holler’s business centers on delivery of custom content creation for brands including Snickers, Ikea, and Ben and Jerry’s, which is scaled through integrating with other platforms and apps.

“Given the massive opportunity that exists within messaging, it was the right time to take a fresh look at our brand and make it better align with our expanded vision,” said Montaque. “We want to be thoughtful about how to build an ecosystem around messaging – to help people better express themselves and enrich their conversations and to help brands reach consumers where they are with fun and sophisticated animated content. We’re very excited to build on the success of Emogi and share our Holler vision with the world.”

Holler’s core mission is to address the challenge of younger digital natives who spend as much time engaging within online environments as they do physical environments. With this, the company’s growing AI research team hopes to better understand intent and emotions and the meaning behind these words within the confines of mobile messaging.

For instance, instead of needing to search for an animation to respond to a message, Holler’s contextual recommendation AI “can solve people’s problems in communication and messaging,” he added. The tech works in nearly 50 languages to date, translating into 170 million content recommendations each day. As opposed to search, Holler feels this process is more authentic to the user by offering the opportunity to deliver added context, tone, and personality to their interactions.

“Helping people express themselves authentically is at the heart of everything we do…words can only say so much,” echoed Dominic Gallello, CMO of Badoo.

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