PODCAST: Getting to the Humanity of a Brand with Josh Dean, Chief Marketing Officer at S’well



Listen and subscribe to Leads2Scale on your favorite podcasting app.

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well.

Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John.

During the conversation, Josh discussed:

  • What it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup
  • Why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause.
  • Where are we at as an industry today and how does social media fit in the broader marketing landscape.

Listen to the full episode below:

Subscribe to Leads2Scale on Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, or Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Watch keynote speaker Seth Godin

Bestselling Author and Entrepreneur, Seth Godin spoke at #SMWNYC. Watch his talk + hundreds of others on SMW Insider.

View Talk

Watch SMW Live

SMW Insider is a premium video platform that streams more than 300+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here