PODCAST: The Neuroscience of Storytelling with Aoife McGuinness, Neuroscience Consultant at HeyHuman
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During the conversation, Aoife discussed:
- Her time as part of the Innovation team at HeyHuman where she began her research into multi-sensory overload and its effect on marketing
- Some of the mistakes that brands are making in regards to their approach to storytelling
- Common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media.
Aoife also provided a preview of her upcoming Social Media Week London session where she will reveal new insights and neuroscience-focused research findings into the future for storytelling. Specifically, learn how to apply storytelling techniques to different social media platforms, how to create content for the demands of always-on but want to switch-off audiences, and much more. Secure your pass today and take advantage of our current discount before it expires!
Listen to the full episode below:
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