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PODCAST: The Neuroscience of Storytelling with Aoife McGuinness, Neuroscience Consultant at HeyHuman

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This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman.

During the conversation, Aoife discussed:

  • Her time as part of the Innovation team at HeyHuman where she began her research into multi-sensory overload and its effect on marketing
  • Some of the mistakes that brands are making in regards to their approach to storytelling
  • Common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media.

Aoife also provided a preview of her upcoming Social Media Week London session where she will reveal new insights and neuroscience-focused research findings into the future for storytelling. Specifically, learn how to apply storytelling techniques to different social media platforms, how to create content for the demands of always-on but want to switch-off audiences, and much more. Secure your pass today and take advantage of our current discount before it expires!

Listen to the full episode below:

Subscribe to Leads2Scale on Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, or Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

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