Announcing the Final Agenda for Social Media Week London 2019
The final #SMWLDN agenda is here! Bookmark these latest additions and grab your pass before the current discount ends 27 September!
We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at our global conference in New York on May 5-7.
Social Media Week London kicks off at the QE II Conference Centre in less than two months and today we are excited to announce the final agenda for our forthcoming event.
This year’s conference will feature the inaugural #SMWLDN Academy and over 60 sessions, keynotes, panels, and workshops across 13 distinct tracks.
For everything new, check out the highlights below:
New and Noteworthy Speakers
Jane Kinnaird (Creative Strategist, Instagram)
Jane Kinnaird is an awarded conceptual Digital Creative Director with a passion for working in the digital space and forming ideas that can translate across all platforms. With experience in design, UX and Strategy as well as conceptual thinking, her projects emphasize the creation of fun, engaging solutions for the modern brand.
During #SMWLDN, Jane will take the stage with Gareth Leeding, Group Creative Director at We Are Social for a discussion on the very best and most innovative uses of Instagram Stories and why vertical video is the future of storytelling.
Christopher Cox (Head of Marketing Science, UK & EMEA, Snap Inc.)
Christopher Cox has dedicated the last three years to researching and understanding the consumer trends shaping the motivations of the mobile-first generation with the fundamental goal of helping the largest advertisers in the world communicate with this demographic.
Join Chris at #SMWLDN and get early insight into the next generation of consumers, Gen Z, a growing group of digital-natives markedly different than their Millenial predecessors. How have they been shaped by—and responded to—emerging technologies, recent history, and a shifting economy? Just how distinct are their media consumption habits compared to Millenials?
Steven Bartlett (CEO, Social Chain)
Steven Barlett was 22 when founded Social Chain Group a global, social-first marketing agency and production house. Now, at 26, he leads a company that is quickly disrupting the ever-changing social sphere and has been named Great British Entrepreneur of the Year in 2018 and Most Influential Agency Figure in 2018.
On the second day of #SMWLDN, hear from Steven as he shares his entrepreneurial insights to help us distill the state of social media in 2019.
Caspar Lee (Co-Founder & CMO, Influencer)
With over 18 million subscribers to his YouTube channel, Caspar Lee is no stranger to social media and community-building. His knowledge as a creator has since led to his role as Co-Founder and CMO of Influencer, a data-driven platform that connects brands with the world’s most influential content creators on social media.
Join Caspar and his Co-Founder, Ben Jeffries, and learn how to harness first-party data to achieve more personalized and targeted campaigns.
New & Noteworthy Sessions
Putting Customers First in Innovation: Social Listening Insights from Danone
Staying abreast of trends in our industry is imperative – but what does the phrase ‘trend prediction’ really mean?
Linkfluence CEO, Guillaume Decugis and Danone’s Chief Strategy and Insights Officer, Elaine Rodrigo, will address this key question by exploring how Danone uses social listening as a data-centric way to put customers first in their innovation.
Think Forward 2020: The Social Trends Brands Need to Know
What are the key trends to know and pocket for 2020 and what are the social behaviors behind them? How will these trends affect brands and agencies eager to connect with audiences on social?
We Are Social’s Chief Strategy Officer, Mobbie Nazir, will answer these questions through a preview of Think Forward 2020 – the latest edition of the company’s annual global trends report, comprised of the platform innovations, social motivations and cultural trends set to shape society and advertising.
How The World’s Most Valuable Brands Deliver Great Customer Experiences
Understanding the ever-shifting expectations of the modern consumer is no small feat. Combined with a push towards a more automation-powered world dominated by emerging technologies like AI, the need to create more human-first, experience-led content is more valuable than ever.
Join Sprinklr’s Chief Marketing Officer, Grad Conn, as he discusses this topic in-depth, unveiling best practices for incorporating cohesion across all customer-facing functions of your business.
The Inaugural #SMWLDN Academy Program
The #SMWLDN Academy program will feature a two-day track of classroom-based learning that will explore a number of key category topics spanning B2B marketing, data-decision making, creative strategies to improve social content, driving conversions, paid media models, and more.
Below are a few highlights of what will be covered across the sessions:
- How B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app
- How to benchmark, understand different measures, and track influencer campaigns
- How to utilize sponsored stories ads on Instagram to generate leads and sales
- How to tap into the power behind social listening
- The role paid social plays within a larger, omnichannel marketing plan
- How to develop an aligned creative idea and strategy
- How your brand can make an impact on emerging platforms like TikTok
Pre-registration is required to attend an Academy session and will open up on 18 September. Instructions will be provided via email to all confirmed pass-holders. Seating is limited at these events, so don’t wait too long!
There’s still time to join us in Westminster this fall at the QEII Conference Centre 31 October – 1 November. Browse the full agenda and secure your pass by Friday, 27 September to take advantage of the current discount before it expires.
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