Exploring the Power of Stories with SMW Santo Domingo



Visit to learn more about the SMW Santo Domingo speaker lineup, schedule, and more!

We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at the Broad stage this June (17-18).

As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Santo Domingo will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW Santo Domingo about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

This year we want our attendees to focus on the power of the stories we tell through digital media. Specifically, we want them to identify new opportunities for using social to move people towards good causes but above all, we want them to connect with their audiences in the midst of so much noise in advertising.

What session is your team the most excited about?

The team’s most excited about the keynote powered by Miami Ad School called “We Help Brands Capitalize on Change.” During the talk, 360i‘s Sam Shepherd will be talking about how we can help brands adapt to shifts in culture, behavior, lifestyle, technology, and commerce.

How does your overall agenda tie into this year’s global theme?

This year we’re opening the doors of the event not only to speakers that work in advertising agencies but also to digital activists, journalists, artists, YouTubers, bloggers and ordinary people who use social networks to truly communicate with their audience and are able to see the global issue from different perspectives while making a positive impact in their communities.

Which partners or brands are you most excited to be working with this year?

  1. Sam Shepard from 360i has a keynote called “We Help Brands Capitalize on Change.”
  2. Verónica Ruiz Del Vizo from Mashup Agency will be telling us “How Good Narratives Inspire Actions.”
  3. Jose Abreu from Sony Music is going to explore “The Secret Sauce for Success.”

What are some local trends you are seeing in your market?

The use of influencers, video marketing, social media storytelling, personalized content and emails, augmented reality (AR), and data analytics software that help you visualize and analyze data quickly are some of the local trends we can see in today’s growing market.

What are some of the key questions that will be addressed during your edition of SMW?

  1. Where is the music industry heading in the digital era?
  2. Are you truly engaging with your audience on social platforms or are you simply filling a blank space instead?
  3. What are the challenges nowadays for the visual creators in an online ecosystem that is currently rewarding popularity over quality content and everything else?

Where can potential attendees find news and updates about your conference?

All information, news, and updates are published on our main website and Instagram account: @smwsantodomingo.

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